PLD Opportunity

Building Your Online Presence Webinar



Thursday, 29 February 2024 3:00pm – 4:30pm AEDT

This comprehensive webinar is designed specifically for health professionals wanting to create a thriving private practice. 

In an era where the majority of healthcare decisions begin online, having a compelling online presence is no longer optional but a necessity for private practitioners.  It offers a deep dive into the crucial aspects of establishing and enhancing an online presence. Across several modules, participants will gain actionable insights and strategies to effectively market their services in the digital realm.

The content covers all aspects of building and maintaining a dynamic online presence, including practical advice on developing a cohesive brand identity that resonates with patients. 

The webinar addresses the key components of creating a professional and engaging website, essential for a strong online presence. It includes the Search Engine Optimisation essentials and strategies to rapidly get your website on the front page of Google. 

The webinar will guide participants through selecting appropriate social media platforms, creating relevant and engaging content, and using these tools to build a community and foster patient engagement.

Additionally, the webinar incorporates the value of an email list as a direct and personal way to communicate with patients. It offers strategies for growing and effectively utilising this list to not only inform but also to engage and convert subscribers into patients.

By the end of this webinar, participants will be equipped with a clear understanding of the digital landscape and practical skills to enhance their online presence. This knowledge is indispensable for growing a private practice in today’s digital-first healthcare environment. Participants will leave with the confidence to implement these strategies, ensuring their services are visible, attractive and accessible.

Presented by Miranda Smith, BMgt(Marketing) MMktg